Fathom Online Reports First Quarter Search Marketing Keyword Prices Ease, Remortgages

Fathom Online Reports First Quarter Search Marketing Keyword Prices Ease

Average Bid is $1.39 for Keywords

San Francisco, April 17, 2006 - In the first quarter of 2006, the average price that advertisers bid for keywords on search engines dropped three percent to $1.39 from $1.43 at the end of 2005, according to the Fathom Online Keyword Price Index (KPI). Fathom Online has tracked keyword prices consistently for the past 19 months and significantly expanded the Index this year. Following on the Q4 2005 holiday season, the drop in bids was not surprising given the seasonal nature of advertising.
Overall, the average bid has increased 1.4 percent since the September 2004 inception of the KPI when the average bid was $1.37. Although prices often vary dramatically day to day, average bid prices have settled in to a predictable range.

Best Mortgage Re Search marketing is growing at a robust 25 percent this year, and price stability helps that growth said Matt McMahon, VP Marketing Services at Fathom. As advertisers see a more predictable keyword bidding environment, confidence in the channel grows and advertisers continue to invest further in search marketing.

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Mortgage Re Methodology. Fathom Online tracks keyword bids through its Triton data collection, aggregation and reporting platform. In the first quarter of 2006, the keyword list for the KPI was expanded from 4,000 generic keywords across eight categories to more than 20,000 generic keywords across 12 categories. Evaluated on select search engines, keyword averages are reliable indicators for media buyers, but are not to be considered proxies for the financial state of the search industry.

According to Bailey, the weak sentiment in the UK housing market is reflected across the wider economy, with consumer confidence, as measured by the NOP Index, at its lowest level since April 1994. With some regional and local market variations, house prices across the UK have been falling since September, with overall price growth of only 1, 1% in first quarter 2008 (11% first quarter 2007). Joan Muller

Bad Credit Mortgage Re Uk Fathom Online publishes the KPI average on a quarterly basis in the press and on its newly redesigned website, www.fathomonline.com, and will from time to time track and publish keyword prices associated with events and holidays of interest. Fathom search marketing clients have access to the complete data set including both the category data and the raw data.

Regardless of how well search works, customers will often not get exactly what they were hoping for at the first attempt. By having the keywords persist in the search box on the results page, the search can easily be repeated with minor modifications to the search term. Without keyword persistence, type similar keyword strings repeatedly. In other words, keyword persistence leads to customer persistence in their use of search to find what they're looking for!

Refining the search results

French Mortgage Re Categories tracked include: Automotive, Computing (new), Consumer Services, Electronics (new), Finance Investment, Finance Mortgage, Health (new), Media and Entertainment (new), Retail, Telecom Broadband, Telecom Wireless and Travel and Hospitality.

We recently used the (excellent) search query performance report for some PPC activity we are managing for an online dating website. The campaigns are structured around specific towns (e.g. Liverpool dating) and phrase match is used exclusively on a very narrow range of keywords. The report highlighted that around 75% unnatural searches,

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Perform a lookup on most fields or use Advanced Keyword Search and ACT! will highlight the keyword in particular note, history, activity, or opportunity.
Perform numeric lookups such as greater than or less than queries and easily edit a row or rows within the query to better suit your search needs.
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Use the Report Designer to create custom reports and send most reports to Excel, Sales Force Automation HTML, PDF, mail.
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Mortgage Re Uk Mortgage Note: Fathom Online KPI tracks the price of keywords for the purpose of providing advertisers with background and benchmarks for comparison with their individual advertising campaigns. The data is not intended for creating financial assumptions related to search engine industry revenues.

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