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Fathom Online: July Search Keyword Prices Show Slight Dip

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San Francisco, August 4, 2005. Search engine keyword prices gave back their June increases as the July average fell $.07 or four percent from $1.72 to $1.65. In the eight vertical markets tracked by the Fathom Online Keyword Price Index (KPI), prices that advertisers paid to buy search engine keywords in July dipped slightly in most categories. The Telecom-Broadband category was the exception, falling 13 percent to $1.72, bringing the overall average down. Since August 2004 when Fathom Online initiated its tracking, keyword prices have increased an average of $.28 or 21 percent.

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The Telecom-Wireless category that rose $.19 in June fell back four percent from $1.19 to $1.14 on average per keyword. Once again, the Finance-Mortgage vertical indicates that competitive bidding by mortgage lenders remains strong as the average continued to be the highest of the tracked categories at $4.63 per keyword. Finance-Investing registered a decrease of nine percent from $1.89 to $1.73 and Consumer-Retail categories dropped two percent to $0.52 after the surprisingly strong June that saw a nine percent bounce.

1. Enter a keyword you would like to find similar keywords for. 2. Click the "Go!" button After the results are shown, you can click on a keyword and this tool will then forward you to further more similar keywords. The keywords displayed are ranked by most searched. The most searched keyword is number 1 and the least searched keyword is 10. .

Mortgage Re Seasonality again dominated the search market. July is a month when advertisers often take a breath before the heavy Q4 purchasing season, said Gregg Stewart, SVP Channel Management & Marketing, Fathom Online.

If no parts match your criteria, you have probably entered too many criteria or you may have mistyped your keyword or part number. Start a new search, use the Product Browse or reference the manufacturer list to find the product you need. Yes. You must be logged in to see prices based on your service agreement with us. After logging in, your price is shown throughout your entire online experience.

Bad Credit Mortgage Re Uk Fathom Online tracks keyword prices daily to spot trends and to provide its clients with advantageous buying opportunities. The keyword list consists of 500 generic keywords across eight categories for the top five ranked positions on selected search engines. The aggregate data, which contains no proper or brand names, has been published monthly since August 2004. The pricing fluctuations measured by the KPI should be viewed in the context of the eight categories reported and not as a proxy for the entire search industry.

From the homepage use the Advanced search facility, bottom left column to look for products by maximum price, stock availability, brand and keyword.

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Based in San Francisco with offices in New York and Chicago, Fathom Online is a leading search engine marketing (SEM) specialist that offers end-to-end solutions for advertisers and agencies. Fathom's advanced data collection platform and software technology generates a customized strategic approach for each customer's search engine marketing plan including: campaign launch, performance analysis, conversion optimization and media reconciliation. Fathom's customers include many well-known blue-chip companies and advertising agencies who demand accountability, efficiency, predictability and strong financial results (ROI) from their search engine marketing campaigns. www.fathomonline.com

Tips on Search Engine Positioning (Part III) Back in July, we introduced you to the top Search Engines. Most of these are free sites and include you in their listings free of charge. This month, we introduce you to another type of search engine, Click Search Engines. click search engines allow website owners like you to bid on keywords that relate to your site. You submit your site's descriptions and titles, along with a list of keywords and you must specify how much you are willing to pay for each keyword.

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